90% is the percentage of internet users that have access to email software.
40 is the number of times email campaigns outperform socials in conversion.
4 billion is the approximate number of email users worldwide. 87% is the percentage of marketers that thinks that email is growing.
More than just figures, the above numbers are the pieces of evidence that support the assertion that email marketing is the king of ROI. About 89% of marketers know this and therefore they prioritize email marketing.
If you’re a business owner that falls within the remaining 11%, it’s not too late to get in as all indications point to the fact that the number of email users will increase. When done the right way, email marketing is one of the content marketing engines that’ll help you nurture your leads, convert them into paying customers, and delight them till they become brand loyalists.
It’s however not enough to want the goodness email marketing could bring you. You also need to be willing to do what’s necessary to get your metrics ticking in the right direction. This is where email marketing platforms like Zoho Campaigns come in.