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Our favorite Zoho Applications for micro and small businesses

Zoho Analytics

Zoho Analytics is a powerful performance tracking tool that allows you to collect, integrate, prepare, manage, and visualize data on your customers, web visitors, and business in a way that brings you contextual insights needed to take better and informed business decisions.

Zoho Backstage

 Zoho Backstage is an event marketing management platform that will help your business better plan and organize webinars and meetings. It’s best for businesses that have events as a form of lead magnet and lead generation strategy.

Through Zoho Backstage, you can create custom a website for your each event, create and manage event tickets, manage sponsorships, engage your attendees with interactive tools like in-app polls, and analyze your event data to gain insights that will help you plan better events subsequently.

Zoho Books

Zoho Books is an accounting and bookkeeping platform that gives you access to multiple tools to process sales and invoices, run your finances, generate real-time reports, and manage your bills and expenses.

Zoho Books makes it easier for you to process your business’ finances, calculate your figures, and understand how fairly your business is performing, finance-wise. This platform is the key to helping you understand what each of your financial activity means for your overall business.

Zoho Cliq

Zoho Cliq is an all-encompassing team management platform that makes cross-team collaboration easier in a diverse organization. For companies that have a remote-firrst, remote-friendly, or hybrid work culture, Zoho Cliq is that platform that allows you to monitor the work rate of all your company staffers to ensure everyone stays productive, thereby resulting in better results for your business.

Zoho Commerce

Zoho Commerce is an all-in-one platform that’s perfect for small and medium-sized e-commerce business oweners looking to leverage the capabilities of tech and AI to boost their sales revenue. With its in-platform marketing, accounting, inventory, and product cataloging features, you’ll gain access to all the tools you need to run a successful e-commece business.

Zoho CRM

Zoho CRM is an intuitive and easy-to-operate customer relationship management platform within which you can integrate your other Zoho tools to fully run all aspects of your business, from pre-conversion, to customer acquisition, to customer retention efforts.

Zoho Campaigns

Zoho Campaigns is an email marketing platform that helps you focus on creating and managing revenue-generating email campaigns. Through its suite of features including A/B testing, email automation, and dynamic personalization, you can create emails that get delivered to the inbox and are personalized enough to get the target audience to read them.

Zoho Campaigns also offers advanced reporting and analytics to help you understand the performance of your email campaigns and how to make them better.

Zoho Desk

Beyond client acquisition, every business that wants to succeed must consider ways to retain a good percentage of the customers they acquire. And one the best ways to do this is to have a stellar customer support service. When you serve and support your customers well throughout their experience on the buyer’s journey, they’d be more likely to return.

Zoho Desk is a distinct customer support platform that gives you the ability to run omnichannel customer support services, thereby having a single dashboard from which you can attend to your customers’ complaints and tickets from across all platforms, be it social, email, or your website.

Zoho DataPrep

Contextual data could make all the difference in how your business deploys its strategies and how it approaches its problems to achieve its goals. To get contextual data and tap into them for insights, you need your raw data cleaned, categorized, and refined, ready for analysis. That’s where Zoho DataPrep comes in. Through Zoho DataPrep, you can save yourself from collecting and using inaccurate data which may severely impact your business decisions.

Zoho Forms

Zoho Forms is a form-creation platform that allows you to create several types of forms for all your feedback collection efforts. You can create forms within minutes with a variety of features such as the drag-and-drop editor, skip logic, and answer validation. With Zoho Forms in your marketing tech stack, you can automatically collect the data users enter into forms on your website with no need for manual backend handling.

Zoho Marketing Plus

Zoho Marketing Plus is a powerful and an all-in-one tool that unites all the tools you need to run result-driven marketing campaigns. This tool helps you harmonize every step you need to attract leads, win customers and make brand ambassadors out of them.

Within Zoho Marketing Plus, you get access to Zoho Social, Zoho Marketing Automation, Zoho Campaigns, Zoho Survey, Brand Assets, among other tools that will help you run integrated omnichannel marketing campaigns to project your brand to the right audience.

Zoho Meeting

Zoho Meeting is tool a helps you hold face-to-face interactions with your prospects where you can share your unique selling proposition, product features and benefits, among other lead-generating details with them and attend to their inquiries.

Zoho Marketing Automation

Zoho Marketing Automation is your go-to marketing tool for understanding your how your business’ touchpoints relate to the actions that your prospects take and automating those touchpoints to make the client attraction and conversion process easier for your brand.

With Zoho Marketing Automation, you can create personalized journeys for your customers, plan marketing campaigns, and track the performance of your campaugns using set criteria.

Zoho One

Zoho One is a business operating system that unites the marketing, sales, customer support, accounting and bookkeepingm human resources, and operations of your business within one platform, thereby giving you an easier and a more holistic view of how your business operates.

Through Zoho One, you can deploy features within these separate compartments to scale your business. If you run a company that has distingushed between its department, Zoho One is a wonderful tool that links the activities of your company’s departments and helps you understand how the activities of one department relate to those of others and how they all unite to impact your business results.

Zoho PageSense

Zoho PageSense is a powerful website metrics-tracking tool ideal for businesses that want to understand the behaviors of their website visitors and how those behaviors relate to the actions their prospects take and the resultant effects on their conversion and sales revenue.

You can track your website’s performance, delve into advanced analytics using heatmaps and form analytics, optimize your website based on your audits, and significantly increase the rate at which your webpages convert visitors.

Zoho Projects

Project management has never been easier with Zoho Projects. Taking into consideration how tedious and time-consuming it is to manage cross-functional teams during a project, Zoho created a product that helps you ship your projects faster and more seamlessly, making it easier for you to make product updates, expand the scope of your business offerings, or any other project that would advance the goals of your business and help you drive the desired revenue.

Zoho Sites

Zoho Sites is a no-code website builder thats gives you access to in-vogue tools to help you create user-friendly websites to give your business the online visiblity you need to drive massive sales.

With its in-built SEO setup, you can create a SEO optimized website that will position you for visibility and success, without writing one line of code. Through Zoho Sites, you can create a communication channel that offers your value propositions to your prospects and convinces them to become clients — without you needing to be online to manually handle the convincing and conversion process.

Zoho Sign

Contracts are at the heart of the operations of any business, and owners of small or micro business spend so much resources on printing contract documents and the time spent on getting parties to sign documents.

This time and the resources can be saved through Zoho Sign, an online signature management platform. Zoho Sign has amazing features that allow you to save time spent trying to get all parties to sign documents, send reminders, track the edits on a given document, and save your files to the cloud for easy retrieval.

Zoho Subscriptions

If your business runs on the subscription-based model, Zoho Subscriptions is a suitable platform for you as it allows you to setup a billing and money management ecosystem for your business.

Through Zoho Subscriptions, you can create an automation for recurring payments and subscriptions, track subscription metrics, create dedicated customer portals for each of your clients, all of which can help you make patronizing your business easier from the customer’s end.

Zoho Social

Zoho Social is a platform that allows you to plan, schedule, post, monitor and track the performance of your social media posts across several social media platforms. It offers omnichannel marketing, advanced analytics, social monitoring, and collaboration for your team.

If you want to leverage the connectedness that comes with engaging your audience on social media, choose Zoho Social, an easy-to-use and affordable platform.

Zoho Survey

Zoho Survey is an amazing way to connect with your customers and therefore a crucial tool for collecting user feedback. You can collect relevant feedback on how your customers view your products and services as a whole or how they view individual features using Zoho Survey. You can create personalized surveys, collaborate with team members on analoysis and report sharing, and gain access to elaborate survey report analyses.

When your business puts user or customer feedback at the forefront of its customer retention efforts using Zoho Survey, you’ll gain useful insights into how your customers perceive your brand and how to better serve them to elongate their customer lifetime value.

Zoho SalesIQ

Zoho SalesIQ is an immersive customer engagement platform that allows you to connect with and engage every category of your audience at the stage they’re in the buyer’s journey. This tool’s intuitive, personalized, and segmented engagement features can help you better convert your prospects and leads into paying and recurring customers.