A campaign marketing strategy is an all-in-one process that helps you conceptualize, plan, implement, track, analyze, and optimize your marketing efforts.
A campaign management strategy is your surest ticket for ensuring that your marketing efforts are well within the defined confines that will help you achieve your marketing goals. Thus, it is important for you to learn how to build, run, and optimize campaigns to set yourself for success in your Zoho inbound marketing endeavors.
Marketing campaigns are usually via a web of interlocking channels – social media, email, SMS, blog, podcasts, lead magnets – which might make it difficult for you to track your efforts, analyze what’s working and what isn’t and determine what needs to be improved upon.
After completing the preparation of your communication map, you need to begin developing a detailed plan for interacting with customers. For this purpose, you need a marketing campaign management strategy.
Marketing campaign management, also called campaign management, is a separate discipline in the field of CRM. Like any other type of activity, this implies the presence of mature business processes and methodology of use. There is no shortage of marketing automation tools in the software market to manage marketing campaigns. At the same time, there is a certain lack of information on how to properly organize the work of managing multi-channel communications with clients.
In succeeding paragraphs, you will discover recipes for managing marketing campaigns. This approach has been tested in companies of various sizes and is based on our practical experience. This is a body of knowledge ( framework ) that answers the question of WHAT needs to be done to build a campaign management system.