A Zoho MarTech Agency
Why Zoho Marketing Analytics Is A Must-Have For Your Zoho Inbound Marketing Strategy
According to 99firms.com, every dollar spent on inbound marketing guarantees 3X more lead than any existing outbound marketing strategy or any other marketing strategy for that matter.
What’s even more intriguing is that there are ways you can improve on your inbound marketing strategy to increase its effectiveness in securing more prospects. Marketing analytics is one such way.
Marketing analytics helps you better understand what works in your strategy and what doesn’t. It includes running customer surveys and campaigns to help you revisit how you operate and measure your performance as a business model.
Many businesses today are in dire need of reliable marketing analytics, but they don’t know this. If you’ve ever run a marketing campaign that underperformed, then you’d have wondered what went wrong with the whole setting. Did you ever find an answer?
Well, maybe you did find an inaccurate answer. The truth is that only marketing analytics can help you find the right solution to whatever went wrong with your marketing intel.