Zoho and Google Analytics

Managing And Utilizing Your User Data With A Google Analytics And Zoho CRM Integration

It’s no gainsaying that successful inbound marketing efforts bank on data. From behavioral marketing to marketing personalization to marketing attribution – you need data to successfully unite your inbound marketing strategies and tailor your efforts towards helping your prospects, leads, and customers.
Thus, for every result-driven business, analytic tools like Google Analytics are important to your day-to-day marketing efforts.

Google Analytics is a very powerful website data collection and statistical analysis tool which can help you intuitively understand the data of your website’s traffic sources and help tone it to your target conversions.

These data are an important basis for you:

Google Analytics is without a doubt one of the most powerful tools to help you evaluate and manage your marketing campaign results. No matter what kind of marketing you do, measuring performance over time and tracking your campaign’s ROI are critical to providing value to customers and maintaining that value over the long term.

What Do You Need Google Analytics For?

To Record and Save Your Website Traffic Data

You need Google Analytics to record and save your website traffic data to answer these important marketing questions:

Learning how to track and analyze data to answer these questions will help you optimize your website’s user experience, focus on your best traffic generation sources, and strengthen your lead generation game.

Data Insights

Google Analytics has a superb feature, called Insights. It’s a feature that allows Google Analytics to generate reports based on a change in your data or a new trend.

There’s also an opportunity for you to customize your Google Analytics automated insights, using triggers and metrics that align with your marketing goals.

What Benefits Do You Get From Using Google Analytics?

Using Google Analytics is beneficial to you in several ways. First, you must understand that data is essential to the success of your inbound marketing efforts. Data gives you insights into user behavior and the performance of your marketing campaigns. These insights will serve to help you optimize your campaigns for better results.

Each Google Analytics feature contributes to the overall experience you’ll get as a Google Analytics user. Some of the ways in which you can benefit from using the platform are:

Monitoring Real-time Visitor Data

Google Analytics allows you to monitor your website visitors’ data in real-time by showing you the number of visitors on your and which pages they’re visiting – in real-time.

This feature can help you determine the hours when your website generates the highest traffic rate. By having data about visitor activity, you can optimize the schedule for content publication and the provision of limited promos to align with your website’s best traffic hours.

The Real-time Visitor Data feature will show you the number of visitors you have in real-time, each visitor’s device (desktop or mobile), the number of pages viewed per minute, your most popular referral site, your most popular social media referring platform, your keywords generating the highest traffic rate, your top active page, and your top visitor locations.

Getting To Know Your Website Visitors With The Audience Menu

Success in inbound marketing is hinged on your knowledge of your buyer personas – who your ideal buyers are. The buyer persona isn’t fictitious. Accurate buyer personas are formed using data from your previous sales and marketing efforts.

Thus, using Google analytics gives you the opportunity to explore more data about who visits your website, where they come from, and what their interests are. You can tap into these data to create a visual representation of who your target audience is.

The Audience Menu has fourteen sub-menus that include information such as:

active users (showing the number of visitors in the last one day, the last one week, the last two weeks, and the last four weeks).
lifetime value (showing an estimate of the value of your website visitors to your company).
cohort analysis (showing visitor acquisition data based on certain characteristics such as acquisition date).
demographics (showing info on age and gender of website visitors).
interests (showing Info on the interests of website visitors based on the pages they visit on your website).
geographic location (gives info on your web visitors’ location and the language used in their Google search settings).
technology (provides data on the type of technology your web visitors use, including browser type, operating system, and network).
behavior (provides data on the comparison of new visitors and old visitors, frequency and time of visits, as well as visitor engagement while on your website).

Track How Visitors Find Your Website

Another important marketing metric that Google Analytics allows you track is how visitors find your website. This information will give you insights into the traffic-generating channels you need to focus your attention on. It’s also very useful for tracking the success of your ongoing campaigns or website optimization efforts.

This Acquisition menu can show several traffic sources as follows:

a summary of your website traffic sources, from organic search to email links.
the distribution of website traffic by channel, treemaps, sources, and referrals.
collection of data and tracking visitors who come from Google ads that point to your website.
the display of data obtained from organic visitors originating from Google search pages.
the display of traffic coming from well-known social media sites such as Facebook, Twitter, Instagram, YouTube, and so on.
you can also monitor traffic revenue briefly by navigating to Acquisition > Overview, if you don't have a specific campaign path to promote your website. This can help you find out which paths can provide the greatest Return on Investment (ROI) in increasing website traffic.

Understanding Your Website Visitors’ Behavior

Google Analytics can also help you understand your website visitors’ behavior. You can gain access to these insights by navigating to the Behavior menu. Under this menu, you’ll see how visitors interact with the pages and content on your website.

This feature can also help you track which pages are frequently visited, track visitors’ journeys while on your website, and your website speed data.

Behavior Flow

One of the most interesting sub-menus under Behavior is Behavior Flow. This sub-menu will show you the flow of visitors on your website with visual elements, making it easier to understand.

You can determine the rate at which visitors engage content on your website and identify problems with your content, using this feature. The Behavior Flow Report can also be used to solve several problems such as:

The more you know about your website visitors, the more informed decisions you can make that increase their loyalty and engagement.

Track Marketing Results with Conversion Tracking

If you set goals for your website on Google Analytics, you can track your success rate using the Cpnversion Tracking feature.

There are four types of conversions that can be tracked using Google Analytics:

Destination: This goal will be achieved if the visitor arrives at a certain page, such as a product page or invoice page.
Event: This goal will be achieved if an event is activated. Events that can be tracked include web visitors sharing posts from your websites, watching videos, opening links, and so on.
Duration: This goal will be achieved if visitors are on your website for a certain period of time.
Pages/screens per session: This goal will be achieved if the visitor has viewed a predetermined number of pages each session of their visit to your website.

What Benefits Will You Gain From A Google Analytics And Zoho CRM Integration?

Google Analytics in itself is a powerful tool that gives you deep insights into your website users’ data and behaviors. These data, if leveraged, can help you tailor your marketing efforts towards meeting your website users’ content needs.

However, a Google Analytics-Zoho CRM integration gives you room to perform deeper analyses, gather broader insights, and relate other data to track the conversation that occurs on your website. Here are some of the benefits you’ll gain from a Google Analytics and Zoho CRM integration:

Wholesome Marketing Data

Google Analytics prpvides you with data and insights on user interactions with your website. On the other hand, Zoho CRM serves as your data bank for your non-website marketing channel. For businesses who don’t have their website as their deal-closing platform, a Google Analytics-Zoho CRM integration will help you sync data between these two platforms to gain wholesome marketing data and understand how leads generated via your website eventually convert into your customers.

Collaborative Analytics

A Google Analytics-Zoho CRM integration allows you to collaborate on the development and analysis of data and reports with your colleagues, while sharing them securely with detailed access controls.

Collaborative reportdevelopment and analysis ensures that things get done quicker, which, in turn, makes your interventions effective.

Multi-channel Marketing Attribution

Marketing attribution is a valuable inbound marketing sub-strategy that allows you to guage how valuable your marketing channels are. Not all your marketing channels will generate the same ROI rate. Thus, you need marketing attribution to determine which channels need more attention, and which ones should be less focused on.

You can easily track several marketing attribution channels – such as the first-click channel – using a Zoho Google Analytics-Zoho CRM integration.

A Google Analytics-Zoho CRM integration sets you up for success and better ROI on your marketing efforts. This is because you’re in control of your end-to-end user data, which allows you to determine your best performing lead generation plus customer acquisition channels.

However, this integration might be difficult to set up for a novice. In addition, there are several custom reports you want to create to get the best out of this integration.

And that’s why it’s a solid decision to contract a team of Google and Zoho experts that will study your current stats, understand your marketing goals, and set up a Google Analytics-Zoho CRM integration that’s tailored to help you make the best returns on your marketing efforts.

Our team of experts will help you get started on this new journey to better results – contact them via this link now.