As a small or micro business owner, being able to track the activities of your web visitors is key to helping you realize your business goals. This is because you can discover which of your webpages are performing well, what people are spending time reading on your website, and the ecosystems you can create to transform visitors into paying customers. Tracking your web visitors’ actions will help you create informed strategies to optimize your website for the best results.
In tracking and visualizing activities on your website, you’re able to see how visitors engage with it, whether they completed a goal or they were close to completing it but left — for instance, if a customer makes it to the point of signing up to your newsletter but didn’t click the “sign up” button. You’re also able to know how many clicks your CTAs get.
It doesn’t stop there, as these insights show you your website’s best features and can help you optimize the points which your visitors engage with the most and the pages that aren’t performing well.
Tracking and visualizing your website’s metrics is key to deploying an effective conversion rate optimization strategy. As a small or micro business, you can’t afford to handle CRO with levity. A high conversion rate means you can do a high sales volume without necessarily having millions or hundreds of thousands of web visitors.
Excited to start tracking and visualizing your website’s key metrics? Whether you just launched your website or you’ve always owned one for long, Zoho PageSense is the tool you need to take advantage of.