The worth of inbound traffic to businesses is relative. Here’s what we mean: a large, heavily funded company might be content with a 1% or 2% lead conversion rate because they have hundreds of thousands of website visitors monthly.
However, if you’re bootstrapping your small or medium-sized business, your inbound traffic is worth far more to you – every web visitor matters, and converting them into leads and eventual customers is most likely your priority.
At the heart of an effective lead generation strategy is intuitive and personalized customer engagement. If your business can successfully create an ecosystem that anticipates your web visitors’ behaviors and delivers a tailored experience to them as they navigate your website, you’ll be able to increase your conversion rate significantly.
Seems daunting? You don’t have to do it manually. You don’t need a large team of staffers to achieve customer-centric engagement. All you need is the right tool. And Zoho SalesIQ is that tool.