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Optimizing Your Ad Campaign Results With A Zoho CRM And Google Conversion Tracking Integration

Conversions are valuable actions prospects take. These actions can either significantly contribute to your company’s growth or help you increase your company’s profit margin.

Conversion varies in examples – it could be a prospect subscribing to your newsletter, a product purchase, or getting a lead to follow through with your CTA and follow you on Instagram. Conversions vary, and they’re not limited to these actions as there could be many more examples.
Since conversions are a measurable growth determinant, tracking them gives you the right to legitimately peer into your prospects’ minds to find out what makes them act. The buying factor motivates your prospects to interact with your company’s ad whenever and wherever they pop. Conversion tracking helps you track and measure the campaign path responsible for converting any of your prospects. 

This tool is also useful in that it shows you what happens after customers interact with your ads. It gives you intel and useful details on whether your prospects purchased a product, signed up for your business newsletter, called your business, or just downloaded your apps.

Conversion tracking and the intel it provides can help you shift the focus of your ad campaigns or reposition your copy to generate actions that align with your marketing goals.

Prominently, conversion tracking systems help you fish out what works in your marketing campaigns and what doesn’t work. However, there are many more compelling reasons why conversion tracking is a must-have for you as an inbound-marketing-focused business.

4 Benefits of Implementing Conversion Tracking For Your Business

Conversion tracking is one of the best ways to maximize your ad campaign results. It pinpoints what’s working within your campaign strategy and helps you monitor the percentage yield of your strategies with a group sample. 

The truth is, conversion tracking is always very beneficial. If you know exactly what parts of your ad are effective during conversion, you can learn to remove the extravagances and stick with what works.

As an all-effective strategy that can help you stay within budget, conversion tracking also have these four benefits:

Note: The “All conversion” column on your Conversion Tracking dashboard provides you with stats across devices, browsers, and other conversion data.

How Does Conversion Tracking Work?

Ultimately, the major reason for implementing a conversion tracking system is to discern your ad strategy. It helps you pinpoint the effectiveness of your ads and find out how it works and what part works.

You can also see it as a self-discovery journey and exploration for your business’ ad spending. In subsequent paragraphs, you’ll learn how conversion tracking works and how you can make the best out of it.

Conversion tracking allows you to trail people’s actions, especially when visiting your website. However, you’d need first to set your tracking systems to filter the actions you are looking for.

While some businesses are concerned with the leads that signed up for their newsletter, some are more concerned with conversions that led to sales. Conversions are entirely based on preferences and marketing goals.

And the truth is, you don’t need to keep track of every conversion, as not all conversions would positively contribute to the collation of data.

For some people, it’s hard or near impossible to use Google conversion tracking. Having a valuable tool like Zoho CRM helps you simplify conversion tracking for your digital ads. With the Zoho CRM, you can create, evaluate and optimize your campaigns across multi-ad platforms like Instagram, Facebook, Linkedin, and Twitter, helping you make the best out of your Google conversion tracking systems.

How Does Zoho Integration Improve Your Conversion Tracking?

Google’s wide scope of marketing technologies helps you generate and nurture prospects. This involves tracking the leads along the way to provide the necessary motivation for leads that get less motivated about your product and services. The options and features to do these are available in the Zoho CRM and the Zoho Analytics toolboxes. So, let’s find out how these Zoho tools can help boost your conversion tracking results.

What is Zoho CRM?

Zoho Customer relationship management (CRM) is a software system that manages your relationships with customers. Zoho CRM features help you update the data in related CRM modules or third-party applications by executing simple program scripts.

What is Zoho Analytics?

Zoho Analytics is a self-service BI and data analytics software that lets you analyze your data, create stunning data visualizations, and discover hidden insights in minutes.
Zoho CRM and Zoho Analytics are essential toolboxes for conversion tracking – they can help significantly improve certain Google marketing technologies.
Zoho has a unique build that integrates well with Google’s products. The Google Conversion Tracking tool is in-built in Zoho, thus giving you access to measure the impact of your ads on your leads and sales. All you need to do is connect your Zoho CRM account to your Google Ads account, and start gathering data.
Importing your Google Ads marketing investments into Zoho CRM enables you to see and know which keywords, campaigns, and units are responsible for each offline sale made.
The exportation of ZohoCRM sales data into Google Ads also helps to yield a better return on investments and better optimize your bids and budgets.

How Can A Google Conversion Tracking And Zoho Integration Help Improve My Google Ad Campaigns?

Interested in uncovering the top three ways Zoho can help you improve your ad’s conversion tracking? Worry less – here’s the breakdown for you:

Discover how your ad is working for you

 Tracking your progress report on your ad clicks to either lookout for how many orders you have from your Google ads at a specific period or see how well you’re grooming your target audience’s attention isn’t too much to ask. 

> Zoho Analytics comes automatically synced with this data, which provides detailed information on every ad click – whether it’s a single app or digital screen in which the ad has popped.

Effectively plan your marketing budget

Zoho Analytics combines data from multiple sources to create cross-functional reports and dashboards. This dashboard entails every single sale, purchase, financial inquiry, and transaction made as a result of your Google ads.

This powerful feature will help you know whether your business is gaining or losing. With this, you’ll know how your returns on every dollar spent – whether you need to spend more on marketing, spend less, or be stick with your current marketing budget.

Perform Deeper Analyses

As the name implies, Zoho Analytics’s main and most important function is deep and thorough analyses of the data you gather. Zoho Analytics provides more than 80 hand-picked, ready-made reports and dashboards for your Google ad campaigns. This means that you have the leverage of diving into deeper insights than are made available to your competitors, thereby giving you the stepping stone to better inbound marketing results.

In a world where experimentation and constant improvements are at the heart of result-driven marketing, Integrating your conversion tracking dashboard with your Zoho CRM and Zoho Analytics will set you up for success as an inbound-focused company. You’ll gain insights into how best to approach your ads and what needs to be optimized.

Need expert guidance on how to set up a Zoho CRM-Google Conversion Tracking integration that’s tailored towards your marketing goals?

Contact our team of Zoho experts via the link below to get started.