The best way to consistently have a high-performing landing page is by tracking the performance of your landing page and constantly optimizing it for better results.
This is why we often suggest the A/B testing technique to marketers. If there is one thing that many internet marketers neglect in the context of landing pages in general, it is the A / B testing. Improving your conversion rate is a real art, and whoever controls it can take full advantage of the potential of their traffic.
Create several versions of your landing page with minimal variations between them. This will help you know how to isolate the variable that makes the difference.
The variable can be the copy (text), the color of a button, the fields on the form, a title – virtually any element on the page.
Here’s an iron rule: always refer to 2 (or more) different versions of the landing page with the same message or ad. This is also to isolate the variables as much as possible.
After you have accumulated enough data, it’s possible to determine the more successful version (converter) and start a new test.
Always do tests and compare different landing pages to constantly improve the conversion percentage.
Finally, in an age where competing companies are popping up like mushrooms after the rain, every business needs to stand out in its marketing.
A landing page is an excellent advertising channel. However, it needs attention to details and a means to monitor, test, experiment, track performance, and optimize. These can be achieved through the use of marketing tools like Zoho Sites and Zoho Landing Pages.
Single out your products or services one after the other and give them a better chance at having a massive sale. Reach out to us via the link below to meet our team of landing page experts. They’re waiting to help you get started.