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Generate Optimal ROI With A Zoho and Google Campaign Integration

If you want the maximum ROI on your Google Search Ad campaigns like the blue-chip companies and every other big earner, then you must, by all means, take keywords very seriously.
With the right keywords, you can get in front of the appropriate audience, thereby increasing your chances of converting and attracting leads. But all these are an intrinsic part of running a Google campaign.
For intending businesses, running a Google campaign is one of the best ways to garner leads, and if done right, it might be the only method you’d need to upscale. However, many don’t get it right because it can get tricky along the line, especially when you feel you’ve employed all the tricks and the book and yet no result to show for it.
Frankly, there’s the tendency you are missing something. So, let’s run through how to set up your Google campaign.

How To Run A Successful Google Campaign

For a successful Google campaign, many technical details must be kept in play if you want the compensating result to back your efforts.

But, let’s face it: not every business owner can get familiar with the technical details.

Hiring a professional who can help you integrate your campaign with Zoho and generate automated results is your best option.

Let’s talk about the basic four-step guide to setting up a successful Google campaign.

Create A New Search Campaign

Start your campaign by creating or setting up a new campaign on your already existing account. Start with choosing the right ideals and goals for your campaign. Have clear and concise goals that are well defined and written out. This way, you’ll be certain of what you want out of your campaign and also be clear on the best approach for such a campaign.

Select Campaign Settings

Now, you’re clear on what your campaign’s goals are. You’re also quite certain who your ideal audience is, and this smoothens the next procedure, which involves choosing the right campaign setting for the ad campaign you intend to run. This setting means you choose your targeted audience, spend budgets for ads, and your approach to enhancing your campaigns with the help of an extension.

Many all-inclusive messages guide you through how to rectify specific settings that tend to prevent your ads from running.

As a breakdown, the second step includes:

Set Up Ad Groups

The next step after selecting an appropriate campaign setting is to create groups of ads. These groups would use people and products as categorizing factors for your product. The groups should be relevant or related to what interests people about your online products or services.

For example, say you sell clothes online. You might want to create an ad group for whenever you’ve got quality silk materials or leather materials. Each of these groups can go with unique names like quality silk or quality leather to ensure it arrests the attention of the right audience.

You can create an ad group in one of two unique ways, which are:

Standard: The standard approach uses a set of keywords related to what your audience searches for and then creates ads to match them.

Dynamic: The dynamic approach gives google the liberty of scanning through your website and automatically using its content to create an ad to target matching search.

Create Search Ads

It’s quite easy to get very complacent with your ads and opt for anything that pops to mind. Some businesses could get over-the-board flashy, and some could get too conservative in their approach.

However, the truth is that none of that will convert if you can’t create a search ad or a searchable ad.

To create a search ad, you must take keywording very seriously because it determines where your ads will end up and how they end up there. Research plays a hand in this stage, as you need to know what your audience is typing into Google when they need answers or are looking for your services.

Alternatively, you could opt for keywords that fit into your ad group or popping ads from similar companies like yours. One trick is to create about three ads per ad group you are targeting.

A Google Campaign Manager and Zoho CRM Integration

The Zoho Analytics advanced reporting integration for Google Campaign allows easy analysis of your Search Engine Marketing campaign data. It also helps you find out how well your Ad spend is working for you. You can essentially perform deeper analysis, get way broader insights, and efficiently plan or optimize your marketing budget for greater lead traction and conversions.

Zoho features essential details and tool pieces that make Zoho Analytics efficient and provides above 85 hand-picked, personalized ready-to-use reports and home dashboards.

Learning how to connect your google ad with your Zoho CRM Integration is the best place to start because Zoho makes it less stressful to manage your leads and track potential conversion.

It’s possible to import your Google Campaign marketing investments into Zoho CRM. As a result, you can see which keywords or campaigns are responsible for online and offline sales.

You can also export Your Zoho CRM sales data into Google Campaign 360 data if you need to create another ad. That ensures you don’t always have to start from scratch by defining what your ideal clients are since the algorithm would automatically read this information for the Zoho exported data.

As a plus advantage, it gives you the option to optimize your budget better and make the most out of it.

Zoho generally offers many advantages to help you make the most out of your Google campaigns. And keep spending to a minimum while maximizing your revenue and ROI from your Google ads. However, it shreds the high-end activity into a simple ABC step for every business looking to make the most out of their ads.

A Google Campaign 360 and Zoho integration offers you a full suite of features to create, monitor, and optimize your ads across multiple channels and accounts.

Reach out to our team of Zoho experts today via the link below to get started on your Zoho and Google Campaign 360 integration.