In 2022, the expectations that are associated with having a website have totally changed from what they used to be many years ago. More than an item to check off a list, websites are now evolving into what they ought to be — an extension of a brand. As always, these new expectations are framed around the customer and they dictate many factors that decide whether your website gets a thumbs up or a thumbs down. Interestingly, as trivial as these sound, they impact your business in so many ways.
For instance, 90% of web users admit they will dump a website immediately if it has a bad web design. Now, imagine the variety of potential customers that can be found in that percentage. In there also lie not just customers but potential brand advocates that have been lost due to what might be considered too trivial.