One of the best ways to set yourself apart early on – especially if you’re bootstrapping your business – is to invest in customer research. You need to know your ideal customer beyond surface levels. This means digging deeper and asking questions about their pain points, goals, motivations, and buying interests. When you invest in understanding your ideal customers beyond what they can buy from you at the moment, you’ll significantly boost your customer acquisition and retention rates.
However, customer research is not all that easy, and customers are increasingly becoming wary of responding to research. In researching your customers, you’d be uncovering vital insights about them – they need to be able to trust you enough with such insights.
Your customer research also extends beyond the pre-sale phase. Collecting customer feedback can help you make your customer journey map easier and better.
Knowing that customer feedback is an essential aspect of your business’ success, you need the right tools to collect, manage, and protect customer feedback.
We’ll walk you through how to collect and manage customer feedback in a profitable way for your business, using Zoho Survey.