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zoho backstage implementation support and guidance

Get A Zoho Backstage Setup To Leverage Event Marketing For User Acquisition

Planning online events is a Herculean task because of the number of expectations you are managing. There is your target audience that you have toiled day and night to get their attention and register for the event. If you flunk the event, it’ll be harder to get their attention the next time. You also have the speakers ‌that you have lobbied with for months. There is definitely a lot at stake here.

Many people glorify Murphy’s law in event planning, so it’ll appear that you can’t possibly foresee the turn of events. However, the question is: what have you decided to do with the possibilities that are in your control? Regardless of how well or how bad you think your next event would be, managing the end-to-end planning with effective event management software will help you stay ahead.

In fact, stats from Enterprise Event Marketing show that incorporating some tech in your event can increase attendance by 20%, increase productivity by 27%, and reduce costs by 20% to30%. Now, there’s a lot you can achieve with an event management tool, and that’s why investing in Zoho Backstage can never be a bad decision.

What is Zoho Backstage?

Zoho Backstage is an end-to-end event management software developed by Zoho to put the wheels and cogs of your events in your control. It puts you in the right position to maximize the benefits of coordinating your attendees and your speakers, be it at an online event, conference, training, or meetup. Zoho Backstage is your best bet if you want to have a bite of both the online and physical through a hybrid event.

Zoho Backstage was born out of the understanding that events require a holistic approach that takes into consideration the multiple touchpoints for your target audience. In the age that we are in, you would want to capitalize heavily on the benefits of digital reach such as social media, websites, and mobile apps. This software empowers you to explore these resources that define the modern event experience seamlessly. It stays with you every point of the way: before, during, and after your event. So, how exactly does Zoho Backstage achieve all these? You’ll find answers in its functions and features.

Functions and Features of Zoho Backstage

With the advent of the internet where customers have access to information at their fingertips, the order of the day is for you to make concessions to meet them in their hammock — their comfort zone. It is however important to not lose sight of your primary goals as you track down your target audience. Zoho Backstage helps you with running around through the following features.

Website Builder

Let’s admit it, event planning is show business, and the grander the event, the better. Your target audience will place a lot of value on the experience you can give them. If you’re not aware, this starts with how your potential attendees find your event. While you can choose to do the basic: whip up a link to a form that will probably get lost in the noise of the digital space, it’s better to stand out by having a website dedicated just to your event. Now, who wouldn’t be impressed by that?
Besides this impression of a better image, a lot of your target audience are using their gadgets to find out about literally everything these days. Therefore, you would want them to discover you on the internet. That means you can as well add discoverability to the list of benefits. Most of all, your target audience will love how coordinated the activities that lead to the registration are because they can easily find information about speakers and changes or new development about your event without having to rummage through huge piles of chat history to find one link.
Now, you are probably thinking, “but I don’t know how to code!” This is no issue with Zoho Backstage, as you can choose from a well-curated list of templates that you can modify to suit your brand and other preferences. (no coding knowledge is required).

Event Ticketing

At this age, if your ticketing framework is not smarter than what is obtainable with paper models, you still have a lot of catching up to do. With Zoho Backstage, there is a wide range of flexibility and functionalities to explore that are geared toward managing your ticketing. With these features, you get to focus on delivering the ultimate event experience for your attendees while being assured that the process and proceeds from your ticketing are secured.
Options that are available on Zoho Backstage include: setting up different tiers of tickets, having full control of the rules associated with attendance such as early bird discounts and promo codes for selected attendees, as well as implementing these rules. The icing on the cake is that Zoho Backstage helps you achieve all these with no commission or hidden charges attached and you also get an instant payout for the sales of your ticket.

Event Marketing

So you have all your plans set. Speakers? Check. Itinerary? Check. Activities that will engage your audience? Double check. Only one thing left now: how do you put your event right in the face of your potential attendees? How do you want to go about capturing those that might not willingly search for events? These and many more are the questions that should be on your mind and Zoho Backstage provides answers to all of these with its marketing features.

Zoho Backstage helps you incorporate email marketing and social media channels into your event promotion endeavors. Your target audience has to see the proof of the value you are promising them if you want to score hugely and convince them to attend your conference or product launch. You can do this seamlessly with email marketing via Zoho Backstage. This helps you cover the basics such as reminders about the event or if you want to start a small campaign for the event. 

Zoho Backstage also supports your social marketing efforts for your events through functions such as custom banner creation, setting up custom messages, and promoting your events on social media to create buzz and set the conversation rolling about it. The custom badge that you can give registrants on this same platform can even be a talking point on social media.


Sponsorship Management

It’s obvious that organizing an event that delivers on all its juicy promises takes funds to execute. This is why Zoo Backstage makes accessing and managing sponsorships a piece of cake. Right there on the software, you can reach out to sponsors and put them in different categories such as Gold, Diamond, or Silver. Besides that, you can also generate long-term value lies through the relationship you create with your sponsors. Zoho Backstage prioritizes effective communication with your sponsors, thus helping you manage a fluid, long-lasting and beneficial relationship with them.
Another important feature that goes beyond helping you to reduce costs on Zoho Backstage is giving you the opportunity to leverage the influence of the big fish among your sponsors. You can display the name and faces of your sponsors on your website to further drive buzz for your event and give it more credibility. Interestingly, this also works the other way round. Most sponsors will love the idea that their brand is made visible as you organize the event. This means the identity of your sponsors is not limited to physical backdrops.

Attendees Engagement

There is a large body of research that has shown that experience at events is a very crucial metric to measure the success of the event. Going by this, as an organizer, your goal should include delivering a memorable and pleasant experience. To achieve this, you can count on Zoho Backstage.
Options you can explore on the software include enabling connection among your attendees through interactive web and app platforms where conversations can occur. On the same platform, your audience can get to view the presentation of the speakers, ask them questions, and also get participate in polls.
Right after the showdown, you would want to get feedback on how you or your speakers fared. Did you leave a lasting impression as you had planned? Do the attendees think your event was awesome? Collect the feedback with ease using Zoho Backstage and you can frame them as sparkling testimonials.

Event Analytics

Feedback from your attendees usually borders on the qualitative appraisal of your events. You shouldn’t forget the other side of the coin: the quantitative. Analytics from Zoho Backstage deliver this quantitative appraisal in your dashboard. With data on how your event performed, you can make an informed decision on the best parts of the event and identify the parts that need to be improved on. You can also get in-depth insights into the buying behavior of your attendees, the categories of tickets that got sold the most, and lots more.
Analytics on Zoho Backstage also cover prospects that couldn’t attend. This includes those that couldn’t finish their registration, those that registered but couldn’t buy a ticket, and those that couldn’t attend. This provides a means to get in touch with these categories, engage them, and eventually turn them into attendees of your future events.
Zoho Backstage also offers an effective way to monitor your affiliate or referral program if you are working with influencers.

Virtual Events

According to Bizzabo, 80.2% of sampled marketers said virtual events helped them reach a wider audience. Virtual events could prove to be a huge weapon in your inbound marketing arsenal especially as it relates to brand awareness.
Besides these, several people now work from home, and this points to a need to have an efficient platform to organize and coordinate your virtual meetings and events. To this effect, Zoho Backstage’s OnAir aims to cater to all your needs as they relate to landing flawless virtual events.
The things you can achieve include easy sign-ups and registration and broadcasting your events live. This will give you a huge boost with accessibility because easy check-ins mean fewer people are discouraged to register. Live-casting your event also helps you reach prospects that probably missed the registration drive.

Why Choose Zoho Backstage For Your Business?

While it is well known that event marketing is one of the biggest tools to reach your target audience and connect with them, you’ll need an effective tool to do this. When you use tools that don’t save you costs or make your job easier, the whole point is betrayed. Corbin Ball & Co highlighted essential elements you should look for in an event management tool and Zoho Backstage checks all the boxes, with extra features and qualities to boot.
Aside from the features that have been listed above, here are reasons why Zoho Backstage should be your choice event management tool.

Big on Diversity

Zoho Backstage can project your events in multiple languages to help you reach a wider audience and scale through the language barrier that might hinder you from breaking into international markets. When prospects visit the website that you have specially created for your events, the ability to access the content in their language makes your marketing efforts more effective.


On the surface, it might appear that you are getting a single software tool, but the reality is that ‌you are also getting a portal that lets you blend integrations from other platforms with ease. Integration with Zoho Pagesense, for example, can give you live reports on the way your prospects are engaging with your content on your website. You can also get to know what they are clicking on, what part of the page they are spending more time, and so on.
In addition, integrations with Zoho Bsckstage are not limited to Zoho products alone. If you already have some clout on video conferencing platforms like Zoom, you can easily bring them to Backstage with no hitch.


This is one crucial thing that you shouldn’t overlook. As you go about organizing your events and connecting with people, a lot of personal data are being shared. This could either be during the registration process or as people take part in the activities lined up for the events. Knowing how important this is, Zoho Backstage is designed to give you the topmost security for the data you have collected with advanced encryption that is GDPR compliant. The software also helps you demonstrate transparency with your attendees as personal data can be removed or rectified.

What Are The Competitors of Zoho Backstage?

There are several alternatives to Zoho Backstage out there that cater to event management. Some notable ones include Cvent, Eventbrite, Airmeet, Hubilo, Hopin, and Kahoot. Zoho Backstage however has an edge when it comes to how fast you can get ROI. In addition to this, it is more cost-effective than its biggest competitors.

Opting for Zoho Backstage means you get to generate the desired results for your efforts while spending way lesser than you would have spent if you opted for any of the other tools.

Why Choose QuakeCinch for Your Zoho Backstage Implementation and Support?

There are many Zoho partner agencies out there, and some will make unrealistic promises to you. As you browse the pages of some of these partners, you’d be able to tell that they’re more concerned about how many clients they can bring in than how well they can set up their clients for success.
QuakeCinch is different, and here are the things that stand us out from others:

Customer-focused services​

Our mission at QuakeCinch is to understand your business goals and create an ecosystem that allows you to pursue those goals effectively and generate the desired results for your business.

Expertise laced with experience​

We have both the expertise and experience to help you create what works, having worked with hundreds of small- and medium-sized businesses. At QuakeCinch, our services are not limited to helping you utilize the functions and features of the Zoho Backstage platform.

Result-focused and personalized set up and configuration

We will go over and beyond to create processes that will help you leverage the software and configure it in a way that will help you get the best out of it based on what you need to succeed as a business in your industry.
The thing is, Zoho Backstage has different pricing stages tailored to match distinct business sizes and goals. Your business might need advanced Zoho Backstage features, or it might not. At QuakeCinch, we’ll help you tap into the features that matter and will see you achieve your desired results quickly and repeatedly drive success for you.
If you had previously hired a Zoho partner agency to configure your Zoho Backstage account but the setup is not driving you the results you need and you believe you can get more from the platform than what they did for you, QuakeCinch can help you clean up your Zoho Backstage dashboard and reconfigure it so the product works in a way that aligns with your business goals.

Continued Customer Support

At QuakeCinch, we walk the talk. We value customer relationships and you can rest assured that our team will be there to support you and help you take advantage of the latest Zoho Backstage features for your business success.

Extensive competitor migration

We also offer extensive competitor migration from pricey third-party software you currently use to the Zoho alternative. This way, we’ll help you select the right tech stack based on your business size, industry, and goals.
We’ll help you migrate from HubSpot, Hopin, Cvent, and other pricey competitors and third-party software without you losing your data.

A smooth onboarding process

QuakeCinch is not just concerned about helping you set up your Zoho Backstage account. We will also give you an onboarding tailored toward your team’s strengths and expertise.
This onboarding will allow you and your team members to understand how to use leverage the personalized setup we made for you for your business’ success.
Setting up a basic Zoho Backstage account is a walk in the park and you could decide to do it yourself. However, one thing small and medium-sized businesses often discover is that their startup and configuration isn’t bringing them the needed results.
Getting a certified Zoho Partner with years of experience on board will help you get the best Zoho Backstage plan based on your business size, plans, data size, and goals.
Beyond selecting the best plan, QuakeCinch w ll also get you the setup and configuration that will help you generate meaningful results and ROI for your sales and marketing efforts.
Ready? Reach out to our team of Zoho experts now to get started with the first step!