A Zoho MarTech Agency
Inbound marketing seems illogical to a mind that’s not been initiated into the world of inbound marketing and the promise of massive returns it holds. More so, it might seem ridiculous to the natural instincts of a marketer to spend 80% of their marketing efforts talking about other things other than selling. Indeed, it seems counterintuitive to put what you want the most (which is sales) last, while putting what strangers – your web visitors – want first. However, the numbers do not lie, as studies have shown that inbound is king when it comes to marketing.
Admittedly though, you will have to invest patience and intentionality before you can get your reward from inbound marketing. However, inbound marketing is a more sustainable way of consistently generating returns on your marketing investments.
At the heart of inbound marketing is the leads. Why so? The reason is simple: inbound rules state that you create processes, and then allow your leads to willingly come for your offer by trailing those processes. You don’t go actively searching for leads.
Thus, you must bring in your a-game when it comes to generating leads. Beyond generating leads, you must also have a solid lead engagement strategy so you