Why do I need a Zoho Marketing Strategy
If your like most of our customers, you have looked at Zoho Marketing Tech Stack (MarTech) and realized it has a bunch of capabilities, featuers and functions.
Do you know how to put together a Zoho Marketing Strategy? In this webinar we create / review a marketing strategy by reviewing the major components.
- Ideal Customer Profiles
- Buyer Personas
- Buyer Stages
- Zoho Sites (For Landing Pages)
- Zoho Marketing Automation (for lead nurturing with email journeys)
- Zoho Social (to post to social networks)
- Content Dripping
In this example we will use a real estate investment company as the ficticious company we build a Marketing Strategy for.