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Zoho MarTech Webinar – Creating a Zoho Marketing Strategy

July 5, 2021
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Why do I need a Zoho Marketing Strategy

If your like most of our customers, you have looked at Zoho Marketing Tech Stack (MarTech) and realized it has a bunch of capabilities, featuers and functions. 

Do you know how to put together a Zoho Marketing Strategy? In this webinar we create / review a marketing strategy by reviewing the major components.

  • Ideal Customer Profiles
  • Buyer Personas
  • Buyer Stages
  • Zoho Sites (For Landing Pages)
  • Zoho Marketing Automation (for lead nurturing with email journeys)
  • Zoho Social (to post to social networks)
  • Content Dripping

In this example we will use a real estate investment company as the ficticious company we build a Marketing Strategy for.

Zoho MarTech Marketing Strategy Webinar Video

Lucid Chart of Marketing Strategy Blueprint

Presentation Slides