How do you feel when your local coffee shop remembers the way you like your morning coffee? Or, don’t you feel good when Spotify generates a custom playlist for you simply based on your past music habits?
Well, needless to say, these small gestures make us feel special. This is what personalization is! We might not see it, but personalization has become a common part of our life. Whether it is personalized gifts or special offers made specifically for us that land up in our email from time to time, personalization has picked up steam and for good reasons.
Personalized customer experiences are key to the success of any website. Truth be told, it’s not about the website and what you deliver; it’s about how you deliver.
So, how do you make your audience happy? Zoho PageSense helps you personalize your customers’ website experience by combining the power of web analytics and A/B testing. Zoho PageSense is a fantastic tool that helps optimize conversions and understand your audience to deliver them an incredible customer experience.
Intriguing? Let’s see why and how you can use Zoho PageSense to personalize your customers’ website experience. But before we get started, let’s see why we need website personalization in the first place.
Website Personalization: Why Do You Need It
Website personalization empowers you to have a meaningful connection with your customers. Not only this, but it also increases on-page engagement without burning a hole in your pocket. Read on to see why it can help you.
Improved Customer Satisfaction
We want to spend time with people who treat us right as this is human nature. Website personalization is the same. When your customer receives the right kind of experience, they are more likely to return for more.
The more time visitors spend on your site, the more they are likely to buy from you. This is because businesses that cater to customers with specific needs reserve a competitive advantage compared to others that don’t use personalization tactics.
Increased Conversion Rate
When you anticipate your customers’ needs, you can craft a website experience that is more likely to convert them into buyers. Segmenting your customers and providing them with a personalized experience can reduce bounce rates and increases conversion probability.
Improved Website Ranking
When you provide your customers with a personalized experience, they will spend more time on your site and apparently end up making a purchase. It, in turn, boosts your revenue, increases the number of visits, and ranks your business on the top spots of search engines.
Zoho PageSense For Website Personalization: The Catch
Now since you have an understanding of why website personalization matters, it’s time to crack how Zoho PageSense can help you. Among many other things, this tool allows you to identify how your customers interact with your website, how much time they spend on it, what they click on, and if they have scrolled down to the bottom of the page. All these metrics help you personalize your website and help you deliver a great customer experience.
Now, let’s see how you can personalize your website with this tool.
How Do I Personalize My Website With Zoho PageSense
One of the essential aspects of your website is the ability to customize it according to a visitor’s interests. This can be attained through a variety of methods, but Zoho PageSense has a particularly enjoyable and straightforward interface.
Here is how you can leverage this tool to personalize the visitor experience.
- With Zoho PageSense visual editor, you can create numerous experiences with no development or design skills. By choosing your target audience, you can show them tailored content based on the set criteria.
- The tool helps you study the actions and behaviors of your audience, which enables you to set and measure goals that you want to achieve. With PageSense, you can see how your visitors interact with each element, such as navigation bars, drop-down menus, etc. Therefore, you can create a personalized website experience to convert leads into sales.
- The analytics feature of PageSense provides you with a comprehensive report to see how each customer experience is performing based on the visits, reach, conversion rates, and boost in revenue. Hence, it will be easier for you to optimize the visitor experience for more conversion rate.
Ad Campaign-Based Website Personalization
With the increasing number of ads online, it is understood to personalize the web pages for your audience who are coming in through various ads. Ad campaign-based website personalization enables you to display the ads that your audience can relate to by keeping track of the activities they perform on your site. For this, there are certain parameters you need to pay heed to if you wish to personalize your web pages from ad campaigns. These parameters are:
- The device & social media platforms they use
- The customer’s location
- The amount they spend
- The customer’s interest and browsing behavior
- The industry they work in
- The job title of customers
Let take the example of retargeting. Suppose you have a customer who is interested in buying a good pair of shoes. For a personalized experience, you can show such user a blog post, video, or a Facebook ad that talks about the latest shoe trends and list out the top-selling brands for that particular season. For this, you can use PageSense visual editor to build a captivating post your audience cannot help but click on.
Behavior-Based Website Personalization
Understanding your audiences’ behavior and how they engage with your website plays an important role in personalizing your website. It enables marketers to better understand their customers and build campaigns, offers, and content that are relevant to what these people and future customers are looking for. Some of the behavioral parameters you need to consider are:
- The content your audience looked at
- The products they bought
- The search terms they used
- The number of times your audience visited a particular page/website
- The time they spent on a specific page
- The action performed by them on your website
Let’s take the example of Apple Music. The application doesn’t use any third-party cookies to gather information about its customers. It simply monitors the music habits of the listeners and creates a customized station just for them.
The Bottom Line
Website personalization is all the rage these days. The idea is to take your website and tailor it to your customers so they can get what they are looking for more quickly and easily. It’s a very customer-centric approach and allows you to take advantage of technology and understand your audience better. It supports the best possible experience for your customers.
If you can do that, you can be more successful. If you can convert more leads through your website than your competitors, you will be able to scale faster than them and reach out to a wider audience. You will also be able to convert more leads into customers, which means generating more sales eventually.